Creator Tiers
Nano vs Micro Influencers
Nanos buy trust; micros buy reach — for hyper-local programs, nanos punch harder per dollar.
Side A
Nano (under 10K)
Best for: Local restaurants, multi-location service, sampling.
Side B
Micro (10K–100K)
Best for: DTC, beauty, CPG, conversion programs.
Side-by-side breakdown
| Dimension | Nano (under 10K) | Micro (10K–100K) |
|---|---|---|
| Audience size | Under 10K | 10K–100K |
| Engagement rate | 5–15% | 3–8% |
| Cost | Product-only or under $200 | $200–$5K |
| Operational lift | High volume to manage | Lower volume, easier ops |
Our take
Nano programs only work if you have the operating muscle to manage 50+ creators at once. Without that, you'll burn the relationship and the brand reputation in market.
Work with us
Need a candid read on which side fits your brand?
Book a 30-minute intro and we'll walk through your specific category, goals, and constraints — and recommend the structure that actually fits.