ROAS
Return on ad spend — revenue generated for every dollar of media or program spend.
Definition
ROAS is the most common headline metric in performance marketing. It's calculated as attributed revenue divided by spend. A 3x ROAS means $3 of revenue for every $1 spent.
For creator programs, blended ROAS (organic post performance + whitelisted paid + downstream lift) usually beats paid-only ROAS, but only when measurement accounts for halo effects like branded search and email signups.
Example
A whitelisted creator campaign generates $180K on $45K of total program spend — that's a 4x ROAS, against a 2.8x paid-social baseline.
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