Creator programs, tuned to your category.
We run operated influencer programs across 30 consumer categories — from beauty and CPG to SaaS and real estate. Pick yours to see how we'd approach it.
Beauty & Wellness
5 industriesInfluencer Marketing for Beauty & Skincare
Beauty buyers trust creators over brands by a wider margin than any other category — the brief is everything.
TikTok · Instagram · YouTube ShortsInfluencer Marketing for Clinical & Derm Skincare
Clinical skincare lives or dies on credibility — credentialed creators outperform generic beauty talent 3x.
TikTok · Instagram · YouTubeInfluencer Marketing for Color Cosmetics
Color cosmetics now route through TikTok Shop more than any other channel — plan for it on day one.
TikTok · Instagram ReelsInfluencer Marketing for Fragrance
Fragrance-TikTok has its own vocabulary — casting outside the niche wastes the spend.
TikTok · Instagram · YouTubeInfluencer Marketing for Haircare
Haircare is the most texture-segmented category in beauty — generic casting wastes 70% of the budget.
TikTok · Instagram · YouTube
Apparel & Lifestyle
5 industriesInfluencer Marketing for Fashion DTC
Fashion DTC lives on whitelisted try-on content — without paid amplification, organic ceilings hit fast.
TikTok · Instagram · PinterestInfluencer Marketing for Fitness Apparel
Fitness apparel converts on credibility — coaches and competitive athletes outperform pure aesthetic accounts.
Instagram · TikTok · YouTubeInfluencer Marketing for Footwear & Sneakers
Sneaker drops live on creator authenticity within 24 hours — pre-seed before launch or miss the window.
TikTok · Instagram · YouTubeInfluencer Marketing for Jewelry & Accessories
Jewelry sells on the wrist or neckline — not on a flat lay. Brief for on-body footage.
Instagram · TikTok · PinterestInfluencer Marketing for Luxury Goods
Luxury cannot use codes or hard CTAs — measure on search lift and CRM, not direct conversion.
Instagram · YouTube · TikTok
Food & Beverage
6 industriesInfluencer Marketing for Alcohol & Spirits
Spirits brands face strict 21+ audience rules — paid amplification must use age-gated audiences exclusively.
Instagram · TikTok · YouTubeInfluencer Marketing for Coffee & Tea
Coffee shoppers reward ritual content — the morning-routine format outperforms direct product shots.
TikTok · Instagram · YouTubeInfluencer Marketing for Food & Beverage CPG
CPG launches need creator + retail sampling alignment in the same 4-week window — siloed launches fail.
TikTok · Instagram · YouTube ShortsInfluencer Marketing for Non-Alcoholic Beverages
Non-alc grew 30%+ YoY through creator content — the category was effectively built on TikTok.
TikTok · InstagramInfluencer Marketing for QSR & Fast Casual
QSR campaigns must geo-fence creator amplification within store trade areas — otherwise traffic doesn't move.
TikTok · InstagramInfluencer Marketing for Restaurants & Fine Dining
Fine dining moves on local-creator credibility and chef storytelling — never on discounts.
Instagram · TikTok
Health & Fitness
2 industriesInfluencer Marketing for Athletic Equipment & Gear
Gear buyers research for weeks — long-form YouTube outperforms short-form for AOV every time.
YouTube · Instagram · TikTokInfluencer Marketing for Wellness & Supplements
Supplements need 60–90 day creator arcs — single posts under-perform by 5x on LTV.
Instagram · TikTok · Podcasts
Home & Living
2 industriesInfluencer Marketing for Home Decor & Furniture
Home decor lives on Pinterest discovery + Instagram aesthetic credibility — TikTok is bonus, not base.
Instagram · TikTok · PinterestInfluencer Marketing for Home Improvement & DIY
Home improvement is the rare category where YouTube long-form is the primary conversion engine, not short-form.
YouTube · TikTok · Instagram
Technology
4 industriesInfluencer Marketing for AI Tools & Products
AI buyers want reproducible workflows — creator demos that don't ship a prompt or recipe get ignored.
YouTube · X · TikTokInfluencer Marketing for Consumer Electronics
Electronics conversions live on long-form YouTube review — short-form is brand awareness only.
YouTube · TikTok · InstagramInfluencer Marketing for E-commerce & Marketplaces
Marketplaces need both demand-side and supply-side creators in market — most programs only fund one.
TikTok · Instagram · YouTubeInfluencer Marketing for Software & SaaS
SaaS creator programs work on LinkedIn + niche YouTube — generic Instagram talent rarely moves SQL volume.
LinkedIn · YouTube · X
Services
3 industriesInfluencer Marketing for Education & EdTech
EdTech converts on outcome storytelling — 'here's what changed' beats 'here's the course' every time.
TikTok · YouTube · InstagramInfluencer Marketing for Fintech & Financial Services
Fintech requires legal-review-baked-in creator workflows — compliant programs scale, hot-take programs don't.
TikTok · YouTube · LinkedInInfluencer Marketing for Real Estate & PropTech
Real estate creator content is hyper-local — national talent rarely moves leads in a specific MSA.
Instagram · TikTok · YouTube
Hospitality & Travel
2 industriesInfluencer Marketing for Hotels & Resorts
Hotels need always-on creator content tuned to seasonality, not one-off hosted trips.
Instagram · TikTok · YouTubeInfluencer Marketing for Travel & Tourism
Travel content peaks in dreaming and planning phases — match creator drops to the 60-day booking window.
Instagram · TikTok · YouTube