Service models / Creator-led launches

Drop a product the whole feed is already waiting for.

We build, cast and run a private launch engine — a curated creator cohort, a choreographed tease, and a drop-day sequence engineered for sell-through.

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Cohort · 11 creatorsDrop in 04d 12h 38m
8–40
Creators per cohort
4 wks
Tease → drop window
62%
Avg. sell-through day 1
5.4×
Cohort vs. paid ROAS
— How we build it

A launch sequence shaped to your drop, not a template.

Six weeks from kick-off to drop day — every creator, post and code orchestrated from a private dashboard you keep.

Step 01→

Cast the cohort

We hand-pick 8–40 creators whose audiences pre-overlap your target buyer. Niche fit, tone, sell-through history — not just follower count.

Step 02→
Wk 1
Cryptic teaser
Wk 2
Behind the scenes
Wk 3
Waitlist open
Wk 4
Unboxing reels

Sequence the tease

A four-week drip of cryptic teasers, behind-the-scenes and unboxings. Every post is staged to push the waitlist higher without spoiling the drop.

Step 03→
04
Days
12
Hrs
38
Min
21
Sec

Choreograph drop day

Posts go live in waves across timezones with synced codes, links and reels. The waitlist gets early access; the cohort drives the rush.

Step 04→
DROP

Track sell-through

Every creator gets a unique code. Your dashboard shows units, revenue and ROAS per creator — and which post pushed the cart.

— In action

What drop day looks like, live.

Teasers post. Waitlists open. Codes fire. Carts fill. Every event lands on the same dashboard.

Cohort feedLive
L
@luca.studio
84k · Posted 2h ago
Tease
soon.
04d 12h
♥ 12.4k · 384 comments+1,208 waitlist
Drop day · waves5 posts scheduled
  1. 09:00 GMT@luca.studioReel
  2. 12:00 EST@ada.makesStory
  3. 15:00 EST@noor.fitsCarousel
  4. 18:00 PST@kenji.wearsReel
  5. 21:00 PST@mia.dropsLive
Waitlist early accessT-30m
Units / hour62% sold day 1
−3
−2
−1
T-0
DROP
+1
+2
1,840
Units
5.4×
ROAS
62%
Sell-through
— Your dashboard

One screen. The whole launch.

kinfolk.app / aurora-drop / dashboard
24
Creators in cohort
62
Posts scheduled
8.4k
Waitlist signups
1,840
Units sold
Units / hour · drop window
62% day 1
Top creators · units
  • @luca.studio412 units
  • @mia.drops318 units
  • @noor.fits246 units
  • @kenji.wears189 units

Ready to drop something the feed remembers?

We'll model your cohort on the call and show you the sell-through math before you commit. No deck. No retainer.