Service models / Creator-led launches

Drop a product the whole feed is already waiting for.

We build, cast and run a private launch engine — a curated creator cohort, a choreographed tease, and a drop-day sequence engineered for sell-through.

A
B
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D
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I
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Cohort · 11 creatorsDrop in 04d 12h 38m
8–40
Creators per cohort
4 wks
Tease → drop window
62%
Avg. sell-through day 1
5.4×
Cohort vs. paid ROAS
— How we build it

A launch sequence shaped to your drop, not a template.

Six weeks from kick-off to drop day — every creator, post and code orchestrated from a private dashboard you keep.

Step 01

Cast the cohort

We hand-pick 8–40 creators whose audiences pre-overlap your target buyer. Niche fit, tone, sell-through history — not just follower count.

Step 02
Wk 1
Cryptic teaser
Wk 2
Behind the scenes
Wk 3
Waitlist open
Wk 4
Unboxing reels

Sequence the tease

A four-week drip of cryptic teasers, behind-the-scenes and unboxings. Every post is staged to push the waitlist higher without spoiling the drop.

Step 03
04
Days
12
Hrs
38
Min
21
Sec

Choreograph drop day

Posts go live in waves across timezones with synced codes, links and reels. The waitlist gets early access; the cohort drives the rush.

Step 04
DROP

Track sell-through

Every creator gets a unique code. Your dashboard shows units, revenue and ROAS per creator — and which post pushed the cart.

— In action

What drop day looks like, live.

Teasers post. Waitlists open. Codes fire. Carts fill. Every event lands on the same dashboard.

Cohort feedLive
L
@luca.studio
84k · Posted 2h ago
Tease
soon.
04d 12h
♥ 12.4k · 384 comments+1,208 waitlist
Drop day · waves5 posts scheduled
  1. 09:00 GMT@luca.studioReel
  2. 12:00 EST@ada.makesStory
  3. 15:00 EST@noor.fitsCarousel
  4. 18:00 PST@kenji.wearsReel
  5. 21:00 PST@mia.dropsLive
Waitlist early accessT-30m
Units / hour62% sold day 1
−3
−2
−1
T-0
DROP
+1
+2
1,840
Units
5.4×
ROAS
62%
Sell-through
— Your dashboard

One screen. The whole launch.

kinfolk.app / aurora-drop / dashboard
24
Creators in cohort
62
Posts scheduled
8.4k
Waitlist signups
1,840
Units sold
Units / hour · drop window
62% day 1
Top creators · units
  • @luca.studio412 units
  • @mia.drops318 units
  • @noor.fits246 units
  • @kenji.wears189 units

Ready to drop something the feed remembers?

We'll model your cohort on the call and show you the sell-through math before you commit. No deck. No retainer.