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Stage 05 / Outcomes

Every dollar, tied to the outcome.

Pick the metric on your dashboard. We attribute it back to creator and asset, and propose the weekly cuts and scales that make the channel compound.

North Star
Revenue (cycle)
$134,040
74% of quarter target
Spend (cycle)
$24,350
paid + production
Blended ROAS
5.50×
vs spend
Creators contributing
7
of 8 in roster
Top asset ROAS
9.7×
@field.&.foam
Quarter progress
74%
Creator attribution
CreatorSpendOutcomeROASCVRDecision
NB
@noor.brews
Hero · 6 assets
$4,820$38,4008.0×4.2%
TK
@trailco.kai
Hero · 4 assets
$6,180$31,2005.0×3.1%
MM
@madeleine.maps
Mid · 3 assets
$1,240$9,4007.6×5.8%
DC
@deepcove.studio
Mid · 5 assets
$2,960$6,8202.3×1.6%
RK
@ria.kitchen
Test · 2 assets
$880$1,1201.3×0.9%
OF
@oslo.frame
Test · 2 assets
$740$4,2205.7×3.4%
FF
@field.&.foam
Mid · 4 assets
$2,120$17,9808.5×4.0%
PP
@porchlight.pdx
Hero · 7 assets
$5,410$24,9004.6×3.6%
Channel mix · attributed revenue
  • Creator paid (whitelist)
    38%
  • Creator organic
    24%
  • Owned (email + SMS)
    18%
  • Direct + brand search
    12%
  • Other paid social
    8%
Modeled multi-touch: 7-day click + 1-day view, deduped against brand search.
Top assets by ROAS
  • You
    @field.&.foam9.7×
    Foam roller routine — 60s cutdown
    $10,900 · 188 revenue
  • Ins
    @noor.brews9.0×
    Morning ritual — third pour close-up
    $16,400 · 268 revenue
  • Pin
    @oslo.frame8.4×
    Print framing tutorial — A2 reveal
    $3,540 · 71 revenue
  • Ins
    @madeleine.maps8.0×
    Kifisia walking tour, golden hour
    $5,120 · 102 revenue
  • Ins
    @porchlight.pdx5.5×
    Porch dinner — candle plating reveal
    $9,120 · 144 revenue
Weekly readout · decisionsMon 09:00
  • @noor.brewsApproved
    +$600/d on IG hero asset
    Why: ROAS 9.0× & CVR climbing 6w straight
    Impact: +$18k projected next cycle
  • @field.&.foamProposed
    Promote from Mid → Hero tier
    Why: Outperforming on YT shorts, low spend
    Impact: Unlock 3 new briefs
  • @deepcove.studioLive
    Pause paid, keep organic only
    Why: ROAS 1.7× & 6w trend down
    Impact: Reclaim $1.8k/wk for tests
  • @ria.kitchenProposed
    End partnership after current deal
    Why: CVR 0.9% across all assets
    Impact: Free seat in next recruit cohort

Simulated data · No accounts, spend or attribution are real.