Approaches
Always-On vs Campaign-Based Creator Programs
Always-on compounds; campaigns peak — most brands should run always-on with campaign surges.
Side A
Always-on
Best for: Brands with steady inventory and continuous demand.
Side B
Campaign-based
Best for: Launches, seasonal pushes, limited drops.
Side-by-side breakdown
| Dimension | Always-on | Campaign-based |
|---|---|---|
| Time to ROI | 60–120 days | 14–45 days |
| Long-term brand equity | Compounds | Stops with the budget |
| Internal lift | Steady cadence | Spike loads |
| Cost predictability | High | Variable |
Our take
Treat creator marketing like SEO or content, not like a paid burst. The brands that win year-over-year are running always-on with quarterly campaign moments — not the other way around.
Work with us
Need a candid read on which side fits your brand?
Book a 30-minute intro and we'll walk through your specific category, goals, and constraints — and recommend the structure that actually fits.