Approaches
UGC vs Influencer Marketing
UGC is ad creative production; influencer is media + creative — different deliverables, different KPIs.
Side A
UGC (rights-only)
Best for: Brands that need ad creative volume but already have audience.
Side B
Influencer (post + amplify)
Best for: Brands that need the creator's audience and trust.
Side-by-side breakdown
| Dimension | UGC (rights-only) | Influencer (post + amplify) |
|---|---|---|
| Posts on creator's feed? | No | Yes |
| Usage rights | Always | Often, often negotiated |
| Cost | $150–$1K per asset | $500–$50K per collab |
| Primary KPI | Hook rate, ROAS on paid | Conversion + brand lift |
Our take
Most brands need both, in that order — start with UGC to fix paid creative, then layer in full influencer programs once your unit economics on paid are clean.
Work with us
Need a candid read on which side fits your brand?
Book a 30-minute intro and we'll walk through your specific category, goals, and constraints — and recommend the structure that actually fits.