Free tool · Measurement
CAC & Payback Calculator
What does a new customer cost — and when do they pay back?
CAC
$80
LTV (gross profit)
$75
LTV : CAC
0.94×
Payback (orders)
1.71
Compute customer acquisition cost from spend and orders, then layer in AOV, margin, and repeat rate to see payback period and LTV-to-CAC.
Want us to run the numbers with you?
Calculators are a starting point. We pressure-test the assumptions, then build the program — creators, paid, measurement, the lot.