Free tools · 12 calculators
Calculators for influencer marketing teams.
Free, no sign-up. Built from the same back-of-envelope math we use when planning, pricing, and measuring creator programs at Kinfolk.
Planning
4 toolsCreator Rate Estimator
Benchmark fair pay by platform, followers, and usage.
Campaign Budget Planner
Allocate budget across creators, paid, UGC, and ops.
Whitelisting Ad Spend Allocator
Split paid spend across creator handles smartly.
Affiliate Commission Calculator
Set commissions that are fair to you and the creator.
Measurement
6 toolsInfluencer ROI Calculator
Estimate return on a creator program in seconds.
CPM Calculator
Cost per thousand impressions — three ways.
CAC & Payback Calculator
What does a new customer cost — and when do they pay back?
Engagement Rate Calculator
Compare creators on a like-for-like basis.
Earned Media Value Calculator
Translate organic reach into a media-equivalent value.
Conversion Funnel Calculator
See where the leak is, stage by stage.