Free tool · Planning

Campaign Budget Planner

Allocate budget across creators, paid, UGC, and ops.

Creators · 35%
$35,000
Paid amplification · 40%
$40,000
UGC & production · 10%
$10,000
Program mgmt · 10%
$10,000
Tools & data · 5%
$5,000

Set a total budget and see a recommended split across creator fees, paid media, UGC licensing, production, and program management.

Want us to run the numbers with you?

Calculators are a starting point. We pressure-test the assumptions, then build the program — creators, paid, measurement, the lot.