Free tool · Measurement
Engagement Rate Calculator
Compare creators on a like-for-like basis.
ER by reach
8.00%
ER by followers
2.67%
Tier benchmark
1.5%
Compute engagement rate by reach, by followers, or by views — and benchmark against tier-specific norms for Instagram, TikTok, and YouTube.
Want us to run the numbers with you?
Calculators are a starting point. We pressure-test the assumptions, then build the program — creators, paid, measurement, the lot.