Free tool · Measurement

Earned Media Value Calculator

Translate organic reach into a media-equivalent value.

Total impressions

Total engagements

Reference CPM

What you'd pay for paid reach in this category.Reference cost per engagement

Impression value

$7,500

Engagement value

$6,250

Earned media value

$13,750

Convert impressions and engagements into earned media value using transparent CPM and CPE assumptions you can tune to your category.

Want us to run the numbers with you?

Calculators are a starting point. We pressure-test the assumptions, then build the program — creators, paid, measurement, the lot.