Free tool · Measurement

CPM Calculator

Cost per thousand impressions — three ways.

CPM
$11.90
Cost per impression
$0.0119
Impressions per $1k
84,000

Calculate CPM from spend and impressions, predict impressions from CPM and spend, or back-solve required spend for an impression target.

Want us to run the numbers with you?

Calculators are a starting point. We pressure-test the assumptions, then build the program — creators, paid, measurement, the lot.