TikTok Spark Ads
TikTok's paid format for amplifying a creator's organic post through the creator's own handle.
Definition
Spark Ads are TikTok's equivalent of Meta's Partnership Ads. The creator generates a Spark Ad code from the post, hands it to the brand, and the brand runs paid budget against that exact post — with full audience targeting and optimization.
Spark Ads typically outperform brand-handle ads on TikTok by a wide margin, because the FYP rewards content that looks native to the platform. Building a Spark code into every creator contract by default is standard practice.
Example
A snack brand requires Spark Ad rights on every TikTok deal and runs the top 20% of posts as paid for 90 days — CPMs drop 35% versus brand-handle.
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